The most trusted name in reputation management
Search results for individuals
People may take control of the news and articles that show up in their Google search results by using Online Reputation Manage. Keep in mind that the first page of results for your name should be regarded as your online resume.
Search results for businesses
For circumstances that call for exceptional care and attention, Online Reputation Manage develops customized solutions. For example, online monitoring of businesses, CEOs, and public personalities has intensified, and public perception may quickly deteriorate with just one bad news story on Page 1 of Google.
For circumstances that call for exceptional care and attention, ReputationDefender develops customized solutions. For example, online monitoring of businesses, CEOs, and public personalities has intensified, and public perception may quickly deteriorate with just one bad news story on Page 1 of Google.
How to Manage Your Online Reputation
Many technologies and tactics are used in online reputation management (ORM) to enhance and safeguard one’s online profile. ORM allows people and organizations to manage what appears in their search results and project a favourable, brand-centric online reputation. Reputation management online operates by:
Increasing the exposure of information that is favourable and reflects the reputation you wish to project
Identifying and removing or censoring information that might damage your online reputation.
Below, we go into greater depth about each of these elements of online reputation management.
What is the management of one’s online reputation?
The phrase “online reputation management” refers to various techniques and tactics you might use to enhance and preserve the online persona you want to project. Online reputation management offers methods for building an excellent online reputation, regardless of whether you run a company or wish to preserve your own. Instead, it is a method of influencing what turns up when someone searches for your name or your company online.
If you own a company, ORM methods include:
- Keeping an eye on customer reviews.
- Reacting to them.
- Curating social media material that aligns with your brand.
Making personal social media profiles private is part of ORM for people, so potential employers will only view you professionally. With an ORM strategy, you can manage your online profiles, monitor, and get rid of digital risks, take control of your online reputation, get rid of fraudulent reviews, and get rid of information that violates your intellectual property.
Beyond that, ORM may assist you in locating false or untrue information and removing it to protect your reputation. Online reputation management ensures that people only find the information you want them to when they search for you online.
What distinguishes SEO from managing one’s online reputation?
You may be familiar with search engine optimization if you run or own a company (or SEO). Sadly, several company owners mistakenly believe that SEO is the same as an online reputation management plan. While certain aspects of SEO and ORM are similar, there are significant differences between the two that every company owner should be aware of. For example, a web page, website, or online content may be made better using SEO techniques to rank higher in search results.
The ultimate aim of SEO is to enhance both the amount and quality of your web traffic while also increasing your exposure in search results. Although it may be a part of an ORM strategy, search engine optimization is just a minor portion of online reputation management. However, ORM goes beyond just ensuring that your other online material is kept up to date and that you rank first in search results for a particular phrase.
It can be helpful to go through the reasons why ORM is so crucial to comprehend the distinctions between SEO and ORM better.
What does digital marketing’s online reputation management entail?
Online reputation management may assist your digital marketing strategy in promoting your company and bringing in clients if your company has one. However, your marketing efforts are unlikely to provide the desired effects if, for example, you run a digital or social media marketing business with an online presence cluttered with negative comments and irrelevant material.
Your digital marketing initiatives, tactics, and efforts won’t be successful if you don’t also practice proactive ORM.
Why is managing your online reputation important?
Online reputations may significantly influence the profitability and success of modern enterprises. 81% of customers do online product research before making a purchase, and 88% of consumers read online evaluations of businesses before doing business with them. 2
But what takes place if they find a bad review?
According to estimates, 94% of customers steer clear of a company after reading one unfavourable review. 3 Even though it may seem unjust, that is simply the way things are in the world today. Because of these facts, companies must come up with innovative solutions.
Individuals must constantly monitor and safeguard their online reputations as well; corporations are not the only ones that need to be concerned about their online presence. Nearly 8 out of 10 individuals go online for possible dates, while 98% of employers confess to looking up job applications. 5
In other words, depending on what others discover in search results, one’s internet reputation may have a terrible (or beneficial) influence on their life.